NIKE iD #WeRunToEat

In our journey of training for the We Own The Night Nike and Elle 10km race we were lucky enough to be invited by Nike to design our own individual Nike iDs at Box Park, Shoreditch.

nike id, box park, nike, sneakers, air max 1, trainers

We love this place, shout out to the person who was responsible for the interior design.

nike id, box park, nike, sneakers, air max 1, trainers

nike id, air max 1, box park, nike, trainers, sneakers

nike id, box park, air max 1, sneakers, trainers

nike id, box park, air max 1, sneakers, trainers

After sipping on some H2O and eating some hench macaroons we were asked “Nike Frees or Nike Air Max 1s?”

Obvs we all chose the AM1s!

nike id, box park, air max 1, sneakers, trainers

We got onto designing. Design after design, and finally we got there! It’s hard when you’re only designing one shoe. We opted for block colourways for our shoes from their new classic colour palette.

nike id, box park, air max 1, sneakers, trainers

nike id, box park, air max 1, sneakers, trainers

Now for the iD on the back of the shoe. What a headache! We wanted “FOOD” and “LYCRA” but for copy right reasons we couldn’t use LYCRA. The next half an hour consisted of debates around the following:

  • FOOD LYCR4 – too ghetto
  • FOOD LYCR@ – too neeky
  • F.N.L F.N.L – looks like FML
  • CHOWS DOWN – not quite there…
  • FANDL FANDL – looks like FANDLE *pause*

And finally Rach recalled one of our main hashtags…

WERUN TOEAT

nike id, box park, air max 1, sneakers, trainers

DONE! Process the teng!

nike id, box park, air max 1, sneakers, trainers

nike id, box park, air max 1, sneakers, trainers

nike id, box park, air max 1, sneakers, trainers

I spy the lovely Lucie Loves!

Heeeeyy Vicki! xxx

nike id, box park, air max 1, sneakers, trainers

Hold tight Nike for the hook up! Can’t wait for these babies to come through!

We would love to hear your thoughts! Go on mate, Leave us a comment <3

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